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Here it is, Eursotar’s new logo in a full size 3D sculpture at London St Pancras. The perception of a fast train crossing a tunnel is very strong when seeing the sculpture from the side. I have to agree that the printed logo loses much of its pathos and reminds more of a Christmas ribbon … Continue reading
Reproduction of my original post on Tnooz: Eurostar gets new website, apps and controversial logo. Eurostar has started the deployment of a new visual identity, due to be rolled out across all products including, obviously, the trains.
Tales and tips from a real Eurostar Client 